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Lowel NEWS
November 2009
Lowel Light Tiffen
Lowel's New SoftCore™
Brings High Quality Daylight Fluorescent to Your Soft Box

Introducing Lowel SoftCore™, a versatile light fixture accessory for your video softbox. This multi-patented compact fixture folds out to attach to stand or boom, and accepts your choice of 3 available quick exchange lampheads. The lampheads, can hold 1, 3 or 5 Edison-base screw-threaded fluorescent lamps, in sockets that are individually switched to allow variable control of light output.

SoftCore's unique 4 arm system expands to quickly attach softboxes with a convenient hooking action, and its easy to use rotation lock makes custom positioning a breeze.

Used with Lowel's new 80 Watt fluorescent lamps, SoftCore delivers beautiful, soft, constant source daylight color, with a high C.R.I. (color rendering index) of 90+, that accurately renders all the colors of your shot.

For use with larger lampheads & softboxes, SoftCore easily accepts an accessory counterweigh arm system for perfect balance on larger stands.

SoftCore will be available as a separately or in compact kits.

For high res 300dpi jpeg of the SoftCore™, visit www.lowel.com/lowel-high-res-images.html.


The Tiffen Company has entered into an agreement to assume manufacturing as well as the worldwide distribution and marketing of all Lowel products.

About Lowel
For 50 years, Lowel's award-winning lighting innovations have made it easier to transport, set-up, control and maintain lighting equipment for professional digital video and digital photography, as well as film based photographic production. They are considered the world leader in location lighting.

About The Tiffen Company
Tiffen is a leading US manufacturer of glass filters and other fine products for the digital, still, video, motion picture and broadcast industries for more than 70 years. Tiffen products are used in almost every major movie and TV production around the world. Tiffen filters have earned two Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts and Sciences for its ColorCore™ Filter Lamination Process (1985, 2000) and Ultra Contrast Filter (1993) respectively, as well as a Prime Time Emmy® Award for filter engineering excellence. The Tiffen Company in addition to their glass filters and Dfx digital imaging software include the following brand name product lines: Davis & Sanford, Domke, Saunders, Steadicam, Stroboframe, and Zing Designs.



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